There are many products on the market that tout “pure” and natural ingredients but fail to measure up to the claim. Terms like “pure” or “natural” are much less regulated and sometimes simply mean the product is minimally processed. Does that sound natural to you?
Should You Lower Your Expectations for “All Natural” Retail Products?
Your best bet is to study the ingredients. Remember that ingredients on anything –from food, to skincare to cleaning solutions list ingredients from highest percentage to lowest, so aim to pick a product where synthetic ingredients are mainly at the bottom of the list, if included at all. But in general when you see that a product is “natural” at least some natural ingredients MAY have been used in the formula, but a product can be labeled as natural and contain up to 30 percent synthetic ingredients which technically is not natural at all. If you truly are trying to avoid synthetic chemicals than you should only use products that don’t contain any synthetics whatsoever.
Trying to figure out the natural ingredients from the chemicals can be confusing. The scientific names of some naturally occurring ingredients might sound synthetic. Sodium chloride is just sea salt, for example, and citric acid is a compound found in lemons and other citrus fruits. To really be sure read the label and if the product is full of ingredients born in a lab (ethyl acetate, nitrocellulose, red #11, etc.) and the only from-the-earth one you recognize is buried at the bottom, that means product should not be considered natural and the use of the word is just marketing. Edye's Naturals is indeed natural because products primarily contain naturally sourced, organic ingredients - no chemicals or additives.
YOUR BEST BET IS TO CHOOSE ORGANIC
The definition of organic means using organic farming which features practices that strive to cycle resources, promote ecological balance, and conserve biodiversity. Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in farming. In general, organic foods are also usually not processed using irradiation, industrial solvents or synthetic food additives.
Tip: Look at consumer brand skincare products that don’t claim to be natural – note their ingredients. Then look at your product(s) claiming to be natural. If you happen to notice similar ingredients high up the ingredients list, then you can easily draw your own conclusion that these products are using words “natural” and “pure” as marketing buzzwords.
Remember that what you put on your skin is just as important as what you put in your body and stick with products you know contain only all natural, organic ingredients, like Edye’s Naturals.
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